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Goal of advertising

The primary goal of advertising is to effectively communicate a message or idea to an audience in order to influence their opinion, attitude, and behavior. Advertising aims to create brand awareness and attract new customers by promoting products, services, or ideas. It can also be used to strengthen existing relationships with current customers and remind them of what the brand stands for.

Advertising is an important part of any successful business strategy and has the power to significantly increase brand awareness, improve customer relationships, and ultimately drive sales.

But at the same time advertisers must also consider the legal and ethical considerations associated with creating an advertisement. These include topics such as copyright laws, privacy laws, and regulations regarding what types of advertising can be used in what areas. Companies must always make sure that any advertisement they create is compliant with applicable laws and regulations.


Advertisers should also take into account the potential impact an ad may have on their audience. It'd important to remember that the goal of advertising is to create an impression of what a company stands for and what it offers, not to manipulate people into making purchases.

Benefits of advertising

Depending on the types of ads you use and the way you position them, advertising can achieve a wide variety of benefits. Mainly, a quality advertising campaign can help your business:


 Increase brand awareness

 Educate and attract customers

 Increase sales

 Compete with other companies


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Print advertising

Print advertising refers to ads in magazines, newspapers, brochures, fliers and direct mail. Although it has lost popularity since the advent of online advertising, most consumers trust it over advertising formats.


Online advertising

Online advertising is popular as an advertising format because it is efficient and affordable, plus it offers an easily measured return on investment. For example, when youadvertise on Google you pay-per-click (PPC), which means you only pay when someone clicks on your ad. Google advertising can be broken down into many different types of campaigns and ad formats, including Google re-marketing. Formats like Reddit advertising allow you to hone in on niche target markets. Similarly, local advertising allows you to target consumers who live or spend time in a specific area.


TV and radio advertising

TV advertising is the most expensive type of advertising—it can cost anywhere between $63,000 and $8 million dollars, depending on the level of production value and the network ad slot you purchase. Radio advertising, on the other hand, is quite inexpensive, as an advertising format, since there is less production involved and fewer competitors for radio ad slots.


Outdoor advertising

Outdoor advertisements are ads that appear outside of the home, such as billboards and signs. These kind of mass media advertising campaigns are often referred to as above the line advertising, whereas something on a more targeted platform is known as below the line advertising.


Advanced advertising

In recent years, advanced or data-driven advertising has grown in relevance and application. It involves using data and technology to deliver ads to targeted audiences. The idea being that these ads can be better optimized to meet the known needs and pain points of a specific audience.


Advanced advertising relies on the collection and analysis of large amounts of data to identity patterns and insights that advertisers can then use to make more accurate decisions about which ads to show specific people, at specific times and on specific platforms.


In other words data-driven advertising allows marketers to tailor their messaging and creative to specific consumer segments based on factors such as demographics, psychographics, behavior, and contextual information. It also enables advertisers to measure the effectiveness of their campaigns in real-time and make adjustments based on performance data. This makes them more effective, quicker.


Advanced advertising may involve a range of techniques, including programmatic advertising, machine learning, artificial intelligence, and predictive analytics. These technologies allow advertisers to automate the process of buying and selling ad inventory, as well as to optimize targeting and creative decisions in real-time.


Brand advertising

Brand advertising is a type of advertising that focuses on creating an impression of a brand in the eyes of the consumer rather than just promoting a single product or service. It usually involves creating a cohesive, unified look and feel for all aspects of the company's products, services and image across all aspects of its advertising.


This might mean a unified style guide for every advertising resource created - from text, to copy to images and videos.


Advertising strategies

These advertising strategies can help you build a strong campaign:



01. Media planning

Media planning is an advertising strategy that supports your decision-making process. It will help you decide what types of advertising to use, how much money to spend, when to place the ads and how frequently the advertisements should appear. The media planning process has five steps:

● Market research and analysis

 Establish the media objectives

 Develop the media strategy

 Execute the plan

 Evaluate the effectiveness of the campaign

 Determine if any follow-up is necessary


02. Retargeting

With retargeting tools, you can promote your campaign to people who visited your website and encourage them to finish their buyer’s journey.



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